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hey, i'm lilee 👋
marketing across all channels • from strategy to execution to creative to paid ads. whatever works.
the short version
i'm obsessed with the space where research meets creativity. started as an economics nerd, became obsessed with marketing, and now i hunt for insights that other people miss.
whether it's driving ₹2.47cr gmv for a d2c fashion brand, growing reels to 150k+ views for a jewellery brand, or doing b2b prospecting research that actually works — i approach every project like a mini research paper. what's the story? who cares? why now?
on my instagram lab (@mushybutter), i test what actually makes people stop scrolling. got organic reach to 1M+ on multiple reels just by testing hooks and audios. hyperlocal storytelling through unexpected perspectives — finding art in the mundane.
work experience
marketing associate
oct 2025 – march 2026minimal closet (d2c clothing brand)
drove ₹2.47cr gmv across 6 months for a ₹1,566 aov d2c fashion brand — owning everything from product launches on shopify (copywriting, mockups, listings) to end-to-end campaign management on meta ads.
managed campaigns across the full customer journey — from awareness creatives for cold audiences to retargeting and abandoned cart recovery on shopify.
identified winning ad formats through competitor research and customer review analysis (voc) — static, copy-heavy creatives consistently outperformed video across all campaigns.
marketing intern
jan – feb 2026piroe (jewellery brand)
jumped in during peak season (valentine's day + holi vibes). my mission: make people actually care about jewellery through reels. took reach to 150k+, grew followers to 3k+, and proved that seasonal moments are gold when you time them right.
learned: hook quality is literally everything • short-form content for niche brands needs to be authentic, not over-produced • trending audios are just tools, not shortcuts
market research intern
aug – sep 2023hsv digital (b2b market research)
entered the world of b2b where deals are bigger, and finding the right decision-maker is half the battle. built qualified prospect lists, mastered linkedin sales navigator, delivered profile audits, made use of many apps and extensions. that helped people position themselves as thought leaders.
learned: a great linkedin profile is itself a lead magnet • finding the right kdm matters more than blasting outreach • use of extensions like snov.io, apollo.io, etc.
research & media intern
nov 2022 – jan 2023healing cup (nonprofit, sustainable tourism)
used creativity + research to tackle something real: sustainable tourism that doesn't trash local communities. researched sustainable tourism activities, and set up work and social profiles.
learned: research isn't just academic — it can drive real-world impact.
research & analysis
economics deep dives: written multiple research papers and dissertations, to name a few - fiscal marksmanship, icds (integrated child development services), socio-economic trends in saarc countries, and data analysis using world bank datasets. comfortable translating numbers into stories.
market research article: published on notion. learned that market research is like being a secret agent of consumer desires — you dig deep into preferences and dreams to help businesses create products people actually want.
data skills: google analytics, excel, survey analysis, world bank data, python, R programming, VS Code, consumer behavior research
personal experiments
@mushybutter — instagram content lab
ongoing since 2024
my personal playground. hyperlocal storytelling through unexpected perspectives — finding art in the mundane. no client briefs, no restrictions. just testing what actually makes people stop scrolling.
results: 500k to 1m+ views on reels | tested dozens of hooks, formats, storytelling angles | built intuition for what lands at scale
reading about marketing isn't enough — i actually do it, fail, learn, and iterate.
social media work
courses & certifications
Facebook Ads & Marketing Masterclass
Udemy • 2025 | Meta Ads, Facebook Ads, Campaign Optimization
UX Kickstarter Workshop
GrowthSchool • Jan 2024 | UI Design, Figma, UX Research
Market Research | Complete Course
Udemy • 2023 | Market Research, Consumer Insights, Data Analysis
Data Analyst Bootcamp
Udemy • 2023 | Excel, Analytics, Data Visualization
workshops & community
- 7 a.m. marketing workshop • apr 29, 2026 — hands-on brand analysis with city girls who walk delhi
- performance marketing 101 workshop • may 10, 2026 — deep dive into paid strategy, hosted by akshita bansal
- canva portfolio making workshop • may 24, 2026 — by sakshi choraria, canvassador. turned me onto portfolio building
- the social network — regular member, sunday marketing sessions with practitioners
- city girls who walk delhi — marketing & creator meetups, in-person learning
what i'm good at
performance marketing
meta ads • creative testing • competitor analysis
content & storytelling
reels production • hook writing • trend analysis • seasonal campaigns • brand voice
design & tools
figma • canva • placeit • shopify • pinterest
research & analysis
market research • consumer insights • seo • data analysis • r programming • vs code
b2b & growth
linkedin strategy • cold outreach • lead generation • linkedin sales navigator • profile optimization
productivity & writing
notion • excel • copywriting • research papers • storytelling
let's chat
i'm looking for any marketing role. wherever growth happens. if you think i'd be a good fit for your team, or just want to chat about marketing, reach out!
© 2026 lilee dixit | last updated may 2026